Resume

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SUMMARY OF QUALIFICATIONS

Over 10 years progressive Fortune 500 experience in internet and traditional marketing, social media platforms, web and blog design/configuration/operation, public relations, operations and creative positions; various industries, all sizes of businesses
Highly versatile and motivated, energetic, professional, well organized, personable, responsible, quick learner, out-of-the-box thinker that enjoys people
Strong background in graphics development, applications and web creative design; extremely skilled in InDesign, Photoshop, Dreamweaver, Illustrator, Quark, Microsoft Office
Excellent graphic, website, social media skills; adept at copy writing and ad themes; product sheets, white papers, case studies, tradeshow graphics and collateral
Extremely personable and people-oriented with over ten years training, teaching, speaking and coaching
Excellent oral and written communication skills; self-starter who works well independently or in collaborative creative environment and contributes to strong working relationships with the department’s internal and external customers
Ability to make “time critical” decisions based upon information given. Manage multiple priorities seamlessly; commended for problem-solving skills; effective scheduling; excel in meeting deadlines

GRAPHIC ART, LAYOUT and DESIGN

Strong background in graphics development, applications and web creative design
Detail and quality oriented; excellent planning, reporting, charting and presentation skills
Designs page layouts and artwork for white papers, product brochures, posters, tradeshow duratrans and sintras, CD’s diskette labels and CD jewel case inserts, mailers, mouse pads, invitations, newsletters (internal and external), datasheets, Human Resources forms and posters, questionnaires, postcards, binder inserts, product/marketing ads, recruitment ads, banners, custom folders, product assembly guides, T-shirts, hats and various other collateral materials
Using sound layout principles and design concepts, design art and copy layouts for media such as books, magazines, books, newspapers, 35 mm slides, computer generated presentations and packaging. Review final layout, bluelines and comps, suggest changes to client/vendor as appropriate
Prepare and compile books and docs for Kindle App
Highly creative in developing new design concepts consistent with company standards. Ensure that all communications meet established design standards in projecting a high-quality image to the company’s various audiences
Create logos and corporate identity branding and supporting collateral pieces
Proficient use of flatbed scanners and photographic equipment for inclusion in layout and design. Manipulate, color balance and sharpen imagery as needed

WEBSITE

Strong graphic, website, social media skills; adept at copy writing and ad themes; product Sheets, white papers, case studies, tradeshow graphics and collateral
Experienced in web marketing, banners, landing pages, Google Adwords, analysis and reporting; brand awareness and nurturing campaigns
The search engine optimization and improved ranking of the newly revamped CMS driven corporate website. Project Manager multiple website redesigns
Design and publish websites that are effective, load quickly, are informative and aesthetically appealing, and rank
Effectively communicate with both business users and technical staff
Create and publish web pages, web banner advertisements, web animation for both internal and external sites
Registration with search engines and webmaster administration/maintenance duties
Liaison with web hosts, maintain content via FTP, cPanel on Apache servers, set nameservers, 404 pages and redirects
Consult with clients on the design constraints and capabilities of publishing in a web environment and their needs
Demonstrable creative and innovative skills

MARKETING

Strong analytical and market research skills; ability to review history and current data for trend analysis and future strategic planning; strong computer and internet research skills
Experienced lead source generation through multiple sources; lead scrubbing (Hoovers, Jigsaw, Sales Force, other); lead tracking and website traffic analysis utilizing Leadlander, Google Analytics and more
Press releases: Responsible for creating and driving content, proofing content; liaison with media company to distribute the release; monitor effectiveness
Strong analytical and market research skills; ability to review history and current data for trend analysis and future strategic planning; strong computer and internet research skills
Prepared sales literature/brochures, prepared data and product sheets, member of advertising committee
Prepared copy for postcards, tear sheets, ads and small sales brochures for mass marketing of medspa services and supplies. Provided creative direction.
Design, creation and writing of product sheets for the products
Branding and layout for collateral: product sheets, case studies, etc.
Planning and executing all logistics, budgeting, staff and event coordination, graphics and collateral for 13 major tradeshows in 2-year period (11 of them in a 10-month window and two occurring simultaneously) in addition to performing all other day-to-day critical marketing tasks; post-trade show personally scrubbing about 25% of the leads generated
Planning and executing all logistics, budgeting, staff and event coordination for five Lunch n’ Learns throughout the S. in a two-year period
Uploading 30,000 lines of pricing information into the GSA database
Multiple successes with marketing HTML and eblasts, nurturing campaigns

SEO & SMO and SOCIAL MEDIA

On-page optimization, back-link building, Word Press blog installation and blogging, Google Places Optimization, Twitter, Facebook, YouTube, Google+, MySpace, Hootsuite, Articles syndication, press release syndication, tracking sites/code/software, video creation and posting to YouTube, eblasts (Constant Contact, Vertical Response, other), nurturing campaigns
Experienced in web marketing, banners, landing pages, Google Adwords, analysis and reporting; brand awareness and nurturing campaigns. Produce and edit videos for website and social media
Creative design, copy writing, layout for Webinars (GO TO WEBINAR), HTML eblasts (Vertical Response, Constant Contact, Campaign Pro); online print ads, blogs, videos

CMS, CRM SYSTEMS and BLOGGING

Experienced building sites and providing content for CMS: WordPress, Dot Net Nuke, Typos 3
Blogging and writing for clients, building their arsenal of blog posts to drive traffic and engagement.
Support sales staff via Sales Force CRM; design custom eblast templates, train, assist; ensure that eBlasts are generated and mailed every three weeks. Write content, create and/or review, proofread; Sugar CRM experience
Creative design, copy writing, layout for GO TO WEBINARs, HTML eblasts (Vertical Response, Constant Contact, Campaign Pro, Mail poet, et al); online print ads, blogs, videos

AUDIO VISUAL COMMUNICATIONS

Plan and produce audiovisual materials for debt/equity presentations, annual stockholder meetings, quarterly employee meetings, quarterly operating executive reviews
Produce animated graphics for computer generated multimedia presentations
Plan and develop ideas into outlines, scripts and graphics; direct and coordinate the activities of assistants, consultants and other personnel; plan and coordinate video shoots
Shoot, edit and publish videos
Proficient in use of LCD projectors and panels
Responsible for full-blown event production of stockholder meetings. Procure staging and A/V companies. Ensure all equipment, collateral materials, furnishings are meeting ready
Interact with Treasury, Stockholder and other Division staff to obtain accurate ROI, P&L and stockholder data for integration into presentations

CORPORATE COMMUNICATIONS and TECHNICAL DOCUMENTATION

Assist in copywriting for various marketing and employee communications projects; create accounting manual for Quick Books for legal office
Technical Documentation writing for new software release (joBot); graphics; collateral
Write, edit and distribute various policies and procedures manuals
Facilities maintenance and management communications

PROFESSIONAL WORK HISTORY

Freelance, 7-2015 to present

Director of Marketing & Internet Services, Alex &Associates Personal Injury Law Firm, Phoenix, AZ 85022, 08-2010 to 7-2015

Marketing Manager, Derma Health Med Spa with six valley locations, 2013

Contracted as Director of Social Media & Web Strategies, local high profile beauty salon with 4 locations, Scottsdale, AZ, 2011

Marketing Communications Manager, Namescape Corp., 11811 N. Tatum Boulevard, #P153, Phoenix, AZ 85028 7/2008 to 8/2010

Office & Creative Manager (including marketing and design duties), Iplynx, LLC., 550 West Baseline Road #102-308, Mesa, AZ 85210 12/2007 to 7/2008

Manager of Administration (including creative and marketing duties), Kibel Green Inc., 2001 Wilshire Boulevard, #430, Santa Monica, CA, 90403 4/2004 to 8/2005

Administrative Assistant to General Manager (including P/R and marketing duties), Total Transit, Inc. dba Discount Cab & Meditrans 4600 W. Camelback Road, Glendale, AZ 85301, 10/2002 to 4/2004

Graphic Artist & Web Designer, The League of Arizona Cities & Towns (lobby organization), 1820 West Washington Street, Phoenix, AZ 85008, 10/2000 to 10/2002

Freelance Consulting, (graphic and web design), Phoenix, AZ, Clients: Jordan Publishing, Galilee Fish Company, Invoice Exchange, 9/1999 to 10/2000

Graphic Designer: Technical Information Department, Hypercom Corporation, 2851 W. Kathleen Drive, Phoenix, AZ 85023, 10/1996 to 9/1999

Media Services Specialist (multiple media design and implementation), Finova Inc., 1850 N. Central Avenue, Phoenix, AZ 85077, 3/1995 to 10/1996

COMPUTER SKILLS AND TRAINING

Microsoft Office: (Microsoft Word, Excel, Powerpoint, Outlook & Access) InDesign, Illustrator, PhotoShop, Illustrator, Adobe Acrobat, Adobe Premiere, Dreamweaver, Corel Draw, Web Expressions, Camtasia, Studio 9, Filemaker Pro, Act, Quark, other

PROFESSIONAL RECOGNITION & MEMBERSHIP

2016 Toastmasters International, 1998 Publications Judge, Society for Technical Communications, 1998 Art Judge,Society for Technical Communications, 1996 Chairman’s Club FINOVA, 1Q93 President’s Honorable, Mention VIP Award, The Dial Corp

EDUCATION

2011: Southwest Institute of Healing Arts, The NLP Coaching and Skills Institute, 2005: California Healing Arts College, 2002: Scottsdale Community College, 2002, 1977-1995-1997: Phoenix College, 1994 & 1996: Gateway Community College, 1996: Collins University, 1992 & 1994: Rio Salado Community College, 1989: Linn Benton Community College, 1980: Community College of Denver at Broomfield