Resume

resume

SUMMARY OF QUALIFICATIONS

  • Over 15 years progressive Fortune 500 experience in internet and traditional marketing, social media platforms, web and blog design/configuration/operation, public relations, operations and creative positions; various industries, all sizes of businesses
  • Highly versatile and motivated, energetic, professional, well organized, personable, responsible, quick learner, out-of-the-box thinker that enjoys people
  • Strong background in graphics development, applications and web creative design; extremely skilled in InDesign, Photoshop, Dreamweaver, Illustrator, Quark, Microsoft Office
  • Excellent graphic, website, social media skills; adept at copy writing and ad themes; product sheets, white papers, case studies, tradeshow graphics and collateral
  • Extremely personable and people-oriented with over ten years training, teaching, speaking and coaching
  • Excellent oral and written communication skills; self-starter who works well independently or in collaborative creative environment and contributes to strong working relationships with the department’s internal and external customers
  • Ability to make “time critical” decisions based upon information given. Manage multiple priorities seamlessly; commended for problem-solving skills; effective scheduling; excel in meeting deadlines

SEO & SMO and SOCIAL MEDIA

  • On-page optimization, back-link building, Word Press blog installation and blogging, Google Places Optimization, Twitter, Facebook, YouTube, Google+, MySpace, Hootsuite, Articles syndication, press release syndication, tracking sites/code/software, video creation and posting to YouTube, eblasts (Constant Contact, Vertical Response, other), nurturing campaigns
  • Experienced in web marketing, banners, landing pages, Google Adwords, analysis and reporting; brand awareness and nurturing campaigns. Produce and edit videos for website and social media
  • Creative design, copy writing, layout for Webinars (GO TO WEBINAR), HTML eblasts (Vertical Response, Constant Contact, Campaign Pro); online print ads, blogs, videos

CMS, CRM SYSTEMS and BLOGGING

  • Experienced building sites and providing content for CMS: WordPress, Dot Net Nuke, Typos 3
  • Blogging and writing for clients, building their arsenal of blog posts to drive traffic and engagement.
  • Support sales staff via Sales Force CRM; design custom eblast templates, train, assist; ensure that eBlasts are generated and mailed every three weeks. Write content, create and/or review, proofread; Sugar CRM experience
  • Creative design, copy writing, layout for GO TO WEBINARs, HTML eblasts (Vertical Response, Constant Contact, Campaign Pro, Mail poet, et al); online print ads, blogs, videos

MARKETING

  • Strong analytical and market research skills; ability to review history and current data for trend analysis and future strategic planning; strong computer and internet research skills
  • Experienced lead source generation through multiple sources; lead scrubbing (Hoovers, Jigsaw, Sales Force, other); lead tracking and website traffic analysis utilizing Leadlander, Google Analytics and more
  • Press releases: Responsible for creating and driving content, proofing content; liaison with media company to distribute the release; monitor effectiveness
  • Strong analytical and market research skills; ability to review history and current data for trend analysis and future strategic planning; strong computer and internet research skills
  • Prepared sales literature/brochures, prepared data and product sheets, member of advertising committee
  • Prepared copy for postcards, tear sheets, ads and small sales brochures for mass marketing of medspa services and supplies. Provided creative direction.
  • Design, creation and writing of product sheets for the products
  • Branding and layout for collateral: product sheets, case studies, etc.
  • Planning and executing all logistics, budgeting, staff and event coordination, graphics and collateral for 13 major tradeshows in 2 year period (11 of them in a 10 month window and two occurring simultaneously) in addition to performing all other day-to-day critical marketing tasks; post-trade show personally scrubbing about 25% of the leads generated
  • Planning and executing all logistics, budgeting, staff and event coordination for five Lunch n’ Learns throughout the S. in a two year period
  • Uploading 30,000 lines of pricing information into the GSA database
  • Multiple successes with marketing HTML and eblasts, nurturing campaigns

GRAPHIC ART, LAYOUT and DESIGN

  • Strong background in graphics development, applications and web creative design
  • Detail and quality oriented; excellent planning, reporting, charting and presentation skills
  • Designs page layouts and artwork for white papers, product brochures, posters, tradeshow duratrans and sintras, CD’s diskette labels and CD jewel case inserts, mailers, mouse pads, invitations, newsletters (internal and external), datasheets, Human Resources forms and posters, questionnaires, postcards, binder inserts, product/marketing ads, recruitment ads, banners, custom folders, product assembly guides, T-shirts, hats and various other collateral materials
  • Using sound layout principles and design concepts, design art and copy layouts for media such as books, magazines, books, newspapers, 35 mm slides, computer generated presentations and packaging . Review final layout, bluelines and comps, suggest changes to client/vendor as appropriate
  • Prepare and compile books and docs for Kindle App
  • Highly creative in developing new design concepts consistent with company standards. Ensure that all communications meet established design standards in projecting a high quality image to the company’s various audiences
  • Create logos and corporate identity branding and supporting collateral pieces
  • Proficient use of flatbed scanners and photographic equipment for inclusion in layout and design. Manipulate, color balance and sharpen imagery as needed

AUDIO VISUAL COMMUNICATIONS

  • Plan and produce audiovisual materials for debt/equity presentations, annual stockholder meetings, quarterly employee metings, quarterly operating executive reviews
  • Produce animated graphics for computer generated multimedia presentations
  • Plan and develop ideas into outlines, scripts and graphics; direct and coordinate the activities of assistants, consultants and other personnel; plan and coordinate video shoots
  • Shoot, edit and publish videos
  • Proficient in use of LCD projectors and panels
  • Responsible for full-blown event production of stockholder meetings. Procure staging and A/V companies. Ensure all equipment, collateral materials, furnishings are meeting ready
  • Interact with Treasury, Stockholder and other Division staff to obtain accurate ROI, P&L and stockholder data for integration into presentations

WEBSITE

  • Strong graphic, website, social media skills; adept at copy writing and ad themes; product Sheets, white papers, case studies, tradeshow graphics and collateral
  • Experienced in web marketing, banners, landing pages, Google Adwords, analysis and reporting; brand awareness and nurturing campaigns
  • The search engine optimization and improved ranking of the newly revamped CMS driven corporate website. Project Manager multiple website redesigns
  • Design and publish websites that are effective, load quickly, are informative and aesthetically appealing, and rank
  • Effectively communicate with both business users and technical staff
  • Create and publish web pages, web banner advertisements, web animation for both internal and external sites
  • Registration with search engines and webmaster administration/maintenance duties
  • Liaison with web hosts, maintain content via FTP, cpanel on Apache servers, set nameservers, 404 pages and redirects
  • Consult with clients on the design constraints and capabilities of publishing in a web environment and their needs
  • Demonstrable creative and innovative skills

CORPORATE COMMUNICATIONS and TECHNICAL DOCUMENTATION

  • Assist in copywriting for various marketing and employee communications projects; create accounting manual for Quick Books for legal office
  • Technical Documentation writing for new software release (joBot); graphics; collateral
  • Write, edit and distribute various policies and procedures manuals
  • Facilities maintenance and management communications

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PROFESSIONAL WORK HISTORY

Freelance, 7-2015 to present 

Director of Marketing & Internet Services, Alex &Associates Personal Injury Law Firm, Phoenix, AZ 85022, 08-2010 to 7-2015

Marketing Manager, Derma Health Med Spa with six valley locations, 2013

Contracted as Director of Social Media & Web Strategies, local high profile beauty salon with 4 locations, Scottsdale, AZ, 2011 

Marketing Communications Manager, Namescape Corp., 11811 N. Tatum Boulevard, #P153, Phoenix, AZ  85028   7/2008 to 8/2010 

Office & Creative Manager (including marketing and design duties), Iplynx, LLC., 550 West Baseline Road #102-308, Mesa, AZ  85210 12/2007 to 7/2008

Manager of Administration (including creative and marketing duties), Kibel Green Inc., 2001 Wilshire Boulevard, #430, Santa Monica, CA, 90403 4/2004 to 8/2005

Administrative Assistant to General Manager (including P/R and marketing duties), Total Transit, Inc. dba Discount Cab & Meditrans 4600 W. Camelback Road, Glendale, AZ 85301, 10/2002 to 4/2004

Graphic Artist & Web Designer, The League of Arizona Cities & Towns (lobby organization), 1820 West Washington Street, Phoenix, AZ 85008, 10/2000 to 10/2002

Freelance Consulting, (graphic and web design), Phoenix, AZ, Clients: Jordan Publishing, Galilee Fish Company, Invoice Exchange, 9/1999 to 10/2000

Graphic Designer: Technical Information Department, Hypercom Corporation, 2851 W. Kathleen Drive, Phoenix, AZ 85023, 10/1996 to 9/1999

 Media Services Specialist (multiple media design and implementation), Finova Inc., 1850 N. Central Avenue, Phoenix, AZ 85077, 3/1995 to 10/1996

COMPUTER SKILLS AND TRAINING

Microsoft Office: (Microsoft Word, Excel, Powerpoint, Outlook & Access) InDesign, Illustrator, PhotoShop, Illustrator, Adobe Acrobat, Adobe Premiere, Dreamweaver, Corel Draw, Web Expressions, Camtasia, Studio 9, Filemaker Pro, Act, Quark, other

PROFESSIONAL RECOGNITION & MEMBERSHIP

2016 Toastmasters International, 1998 Publications Judge, Society for Technical Communications, 1998 Art Judge,Society for Technical Communications, 1996 Chairman’s Club FINOVA, 1Q93 President’s Honorable, Mention VIP Award, The Dial Corp

EDUCATION

2011:  Southwest Institute of Healing Arts, The NLP Coaching and Skills Institute, 2005: California Healing Arts College, 2002: Scottsdale Community College, 2002, 1977-1995-1997: Phoenix College, 1994 & 1996: Gateway Community College, 1996: Collins University, 1992 & 1994: Rio Salado Community College, 1989: Linn Benton Community College, 1980: Community College of Denver at Broomfield

EDUCATION DETAILS

Generative Hypnosis, Up Hypnosis Institute (2011)
NLP Practitioner, The NLP Coaching and Skills Training Institute (2011)
Life Coaching, Southwest Institute of the Healing Arts (2011)
Blogging the Google Way, (webinar) 2010
How to Legally Spy on Your Competition, (webinar) 2010
How to Grow Your Business on the Internet, (webinar) 2010
QBS: Question Based Selling, (in-house training) 2010
InBound Marketing: SEO, Blogs & Social Media, (webinar) 2010
Improving Your Search Rankings During a Website Redesign, (webinar) 2010
SEO for Writers and Communicators, (seminar) 2010
SEO 101, (webinar) 2010
Advanced SEO: Thematic Optimization, (webinar) 2010
Social Media & Business Marketing, (webinar) 2010
Integrate Inbound and Outbound Marketing, (webinar) 2010
SEO Outsourcing – Pros and Cons Webinar, (webinar) 2010
Vito: Quota Buster Program, (in-house sales training) 2009
Perry Marshall Sales Training, (in-house training) 2009
StoresOnline.com – Internet Marketing Trends, (webinar) 2009
Landmark in Action, 2008
Landmark Forum, 2007
Swedish Massage, (150 hours), California Healing Arts College, 2005
Deep Tissue Massage, (100 hours), California Healing Arts College, 2005
Clinical Studies Program (150 hours), California Healing Arts College, 2005
Oscillation Therapy (50 hours) (similar to Traeger work), California Healing Arts College, 2005
Shiatsu Massage (100 hours), California Healing Arts College, 2005
Sports Massage/Muscle Energy Technique (METs) (50 hours), California Healing Arts College, 2005
Advanced Anatomy/Physiology (120 hours), California Healing Arts College, 2006
CPR & 1st Aid Certified, Red Cross, 2005
Neuro-Muscular Resonance Workshop, (2 Day Workshop) Shiatsu Massage School Of California, 8/2005
Spinal Awareness (An Integrated Feldenkrist/Martial Arts type approach to healing and therapy), Esalen
Institute (3 Week Work Study Program), 11/2005
Exfoliating Body Scrub/Wrap, Sea Coast Day Spa, Santa Monica, CA, 9/2006
Business and Ethics, California Healing Arts College, 2005
Macromedia Flash, Scottsdale Community College, 2002
Macromedia Flash, New Horizons, 2001
Essentials of Effective Website Development and Design, National Seminars, 1999
Photoshop, New Horizons, 1998
Intro to Golf, Phoenix College, 1997
Beyond Time Management – Improving Personal Productivity, Center for Executive Research, 1996
Multimedia (Authorware3), Gateway Community College, 1996
Rendering & Design Process, Collins University, 1996
Preparing Financial Innovators for Business Leadership, The Finova Institute, Eller Graduate
School of Management , University of Tucson, 1995
The Internet: Level 1, Phoenix College, 1995
Lotus Notes Technical User, Executrain, 1995
Novell Netware 3.11, Executrain, 1994
Quality Team Training, The Dial Corporation, Human Synergistics, 1994
First Annual Technology Conference, American Management Association, 1994
Practical Office Ergonomics Certification, The Joyce Institute, 1994
Micro-Computer Configuration, Rio Salado Community College, 1994
Micro-Computer Set-up & Maintenance, Rio Salado Community College, 1994
MS-DOS, Rio Salado Community College, 1994
Pagemaker & Quark Xpress (I & II), Gateway Community College, 1994
Fitness, Phoenix College, 1994
Aerobics, Phoenix College, 1994
Advanced Windows 3.1, Executrain, 1994
Microsoft Advanced Powerpoint, Executrain, 1993 & 1994 (updated versions of software)
Intro to Corel Draw, Training a la Carte, 1993
Advanced Power Point 3.0, Training a la Carte, 1993
First Annual Conference for Working Women, American Management Association, 1992
Accounting Principles I (Acctg. 111), Rio Salado Community College, 1992
Take Charge Secretary, Keye Productivity Seminars, 1992
Microsoft Excel: Intro, Intermediate, Advanced & Graphics, Training a la Carte, 1992
Introduction to Dbase IV, Training a la Carte, 1991
Gaining Personal Power, Training & Economic Development Center, Linn Benton Community College, 1989
Telemarketer Sales Workshop, Pacific Northwest Bell, 1985
Auto Mechanics, Community College of Denver at Broomfield, 1980
Cobol Programming, Phoenix College, 1977